ZMG
MAKING TODAY'S LEAST INTERESTING ADVERTISING MEDIUM MORE INTERESTING: NEWSPAPERS. "WHAT HAPPENS IN THE WORLD HAPPENS FOR YOUR AD."
Viral and PR campaign for German Newspaper Association to promote advertising space in newspapers. Turning the newspaper content, all the important news from all over the world into what they are for advertisers: the perfect teaser campaign for your campaign: What happens in the world happens for your ad. The viral outpaced Edeka's "Supergeil" in the 2014 ADC in the internet film category.
Agency: Ogilvy & Mather
CCO: Dr. Stephan Vogel
Creative Director: Helmut Meyer, Lothar Mueller,
Nico Ammann
Art Director: Jawad Saleem, Asae Tanaka, esra büyükdoganay
Copywriter: Lothar Mueller
Art Work: Jawad Saleem, Asae Tanaka, esra büyükdoganay
Artist: Lorenzo Petrantoni
CCO: Dr. Stephan Vogel
Creative Director: Helmut Meyer, Lothar Mueller,
Nico Ammann
Art Director: Jawad Saleem, Asae Tanaka, esra büyükdoganay
Copywriter: Lothar Mueller
Art Work: Jawad Saleem, Asae Tanaka, esra büyükdoganay
Artist: Lorenzo Petrantoni
